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WAN/STUDIO
002Case study

LazyThreads

Social intelligence and content workflow software built around Threads.

Project number
002
Category
SaaS / Social / AI
Status
Live
Year
2025

01

The idea

Threads is a text-first network with very little tooling around it. LazyThreads treats it like a proper channel: understand what works, draft with help, schedule, publish and measure without leaving one workspace.

02

The problem

Creators and small teams post inconsistently because the loop from idea to published post is manual, and the feedback loop from published post to insight barely exists.

03

The build

OAuth onboarding against the Threads API, a scheduler with background jobs, an analytics store that snapshots post performance over time, and an AI drafting layer that uses the account's own top-performing posts as reference.

04

The product

A calm dashboard: performance overview, content cards, drafting and scheduling tools, and analytics that focus on what to do next rather than vanity totals.

05

The stack

  • Next.js
  • TypeScript
  • Supabase
  • Threads API
  • LLM APIs
  • Automations
  • Vercel

06

The result

Live at lazythreads.app as a working SaaS product with onboarding, scheduling and analytics in production.